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Which AMSOIL Products Are Recommended
For Your Vehicles?
AMSOIL Businesses Still Prosper
by Traditional Means
Dealers today often
reach the milestones of success quicker than in the early
days of AMSOIL. However, it still takes hard work and commitment.
no doubt that out Dealers are progressing faster just based
on the amount of resources available to them," said Steve
LePage, regional sales manager. "AMSOIL is providing
more tools and more quality training, thanks to events like
AMSOIL University, the Fall Sales Meetings and the Filter
Marketing Tour. Dealers are realizing that AMSOIL is one giant
team with plenty of support alternatives at their disposal."
Mark and Jean Pusen of Loganville, Georgia, began their AMSOIL
business in 1991.
we just wanted mostly to buy the products cheaper, butthought
it couldn't hurt to have another source of income in the making,"
Mark said. "For the very low start-up cost we felt we
couldn't go wrong. We didn't really know what we were doing
In the beginning,
he got most of his information from Dealers in his upline,
Pusen started his
business without a formal business plan, but he thinks one
could be valuable.
"At the very
least, a new Dealer should become very familiar with the opportunities
that AMSOIL affords so they can gear their efforts toward
what suits their abilities," Pusen said.
By 1996, he had
grown weary of the grocery business he had been in for 18
years. That was when he and his wife Jean, decided to concentrate
on their AMSOIL business.
"It took two
years, but we finally reached Direct Jobber status and have
been growing steadily since," he said.
The Pusens focus
on small retail and commercial mom and pop businesses and
signing up Preferred Customers.
"We like the
security of getting someone locked in as a PC rather than
chance losing their business in the future," he said.
Pusen has a website,
but does not focus exclusively on the internet, he said.
"I guess my
years in the retail grocery business have conditioned me to
a more traditional business model," Pusen said. "The
main benefit for us is to have the web address for advertising
purposes. These days people don't think you are a real business
if you don't have a website. The Internet as a research and
information tool, however has played a huge part in our growth
in the last few years. People need and want information fast,
and the Internet can provide it. I think any serious Dealer
must have high speed Internet."
business methods are those familiar to AMSOIL Dealers across
"We use our
vehicles as rolling billboards," Pusen said. "That
has been a large part in bringing in new business. We do four
to six trade shows a year. We have meetings about once a quarter,
and we have a Yellow Pages ad. Not a cutting edge strategy,
but it has done OK for us."
LePage agreed the
Internet plays a large role in the growth of Dealers' businesses.
majority of our Dealers are into the electronic age,"
LePage said. "Many are very computer savvy and yearn
for more and more opportunities to use electronic communication
to build their businesses. The Internet has certainly increased
the rate at which Dealers grow simply because of the convenience
and speed by which information can move from one person to
LePage also sees
a down side to Internet dealings. "While the Internet
allows for certain advantages, I also think it can be a bit
impersonal," he said. "It is important for AMSOIL
Dealers to maintain contact with their personal groups and
customers. Maintaining that sense of support and leadership
is what translates into customer loyalty and long-term business
Wayne and Karen Webb, Woodway, Texas, started their AMSOIL
business about 10 years ago. Wayne worked in an oil related
business, he said, and a customer asked him for AMSOIL products,
which sparked his interest.
Like Pusen, Webb
started his business with no formal plan in place. However,
he recommends Dealers obtaining a good working knowledge of
picking a group of products to start, learning the products
and then start marketing," Webb said.
Webb grows his
business through traditional means. "I do quite a bit
of cold sales calling, mostly commercial business and some
retail sales," he said. "We get a lot of our new
customers from word of mouth."
Webb focuses his
sales efforts on manufacturing plants, farmers, truckers and
Synthetic Motor Oils offer the longest drain intervals
on the market, unsurpassed protection and performance that
effectively extends equipment life and improved fuel economy,
saving customers money at the pump and reducing the nation's
dependence on foreign oil.
"AMSOIL INC. warrants that the use of its lubricants will not cause mechanical damage to any mechanically sound equipment when AMSOIL INC. products are used in full compliance with the company's recommendations and instructions."
synthetic motor oils are formulated to surpass engine test
specifications, offering protection far greater than competing
motor oils for extended drain intervals. Most synthetic oil
manufacturers make no claim to extended drain intervals, deferring
to the maintenance schedule provided by the vehicle manufacturer.
With its unparalleled oil and warranty program, AMSOIL offers
consumers unprecedented protection and economics.
More than 20 years
ago, AMSOIL began using the NOACK volatility test as a comparison
tool and measurement of quality. Back then, nearly every oil
tested side-by-side with AMSOIL synthetic motor oils failed,
and those that passed barely squeaked by. Other oil companies
paid no attention to NOACK results until Ford Motor Company
made it a requirement for service fill oils, validating what
AMSOIL had said all along.
NOACK Volatility Test
Volatility Test determines the evaporation loss
of lubricants in high temperature service. The more
motor oils vaporize, the thicker and heavier they become,
contributing to poor circulation, reduced fuel economy
and increased oil consumption, wear and emissions. AMSOIL
Synthetic Motor Oil resists high temperature volatization
better than other motor oils. AMSOIL Synthetic Motor
Oil maintains peak fuel efficiency and reduces oil consumption
AMSOIL Now An ISO Certified
received ISO 9001:2000 certification of our Quality Management
System (QMS). NSF International Strategic Registrations is
the registrar that has verified our QMS meets the requirements
of the ISO 9001:2000 standard, the most widely utilized quality
standard throughout the world for quality management systems.
ISO standards are used by over 300,000 companies worldwide
setting rigorous standards for businesses, government and
is applicable to any manufacturing and service organization
providing a framework for system development that focuses
on the customer, quality system performance and ongoing improvement.
AMSOIL received ISO 9001:2000 registration under the scope:
synthetic lubricants blending, packaging, and other fulfillment
directly associated with lubricant product.
certification puts AMSOIL in line with some of the most efficient
companies in the world. It is further assurance that the products
and services AMSOIL provides will continue to maintain the
high level of quality the company always demanded.
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